Department: Faculty of Social Sciences, Institute of Agricultural Extension Education and Rural Development
Position: Associate Professor
HEC Approved Supervisor: YES
Research Intersts: Since, the era of communication has transformed this world into Global Village. The swift and perpetuate transitions in diversified realms of life necessitate the use of various communication media to pace with the ever-changing world. In this context, agricultural sector is no exception. Agricultural extension has been striving for dissemination of latest agri. information to the farming community and getting feedback about their problems as well. For keeping the farmers updated about the latest and sophisticated agri. technologies, mass media can play a vital role particularly electronic media. So, my research spheres encompass the various communication modalities in general and electronic media in particular. In the future scenario, exploring various avenues for effective use of media for the effective transfer of agri. technologies will be the real target.
Publications:
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