FACULTY OF AGRICULTURAL ECONOMICS AND RURAL SOCIOLOGY
Department of
Marketing And Agribusiness
Departments
PROGRAMME AND COURSES
Name of the Degree: M.B.A and Ph.D. (Marketing and Agribusiness)
M.Sc. (Hons) Agri. Marketing
Duration; 2 Years
Description: One and half year course work and six months research for M.Sc. and MBA. Two years for course work and one year for research in Ph.D.
Job Opportunities: There are vast opportunities for the students in the fields of marketing and agribusiness like public sector institutions ( Agricultural Prices Commission, Trading Corporation of Pakistan, Pakistan Agricultural Storage and Services Corporation, Department of Agricultural and Livestock Product Marketing and Grading, Food Department, Market Committee, Provincial Cooperative Bank Zari Tarqiati Bank Limited etc.) and Private Enterprises (Sugar mills, Flour mills, Ginning and Textile Sector, Fruit and Vegetable Processing Units,
Fertilizer and Seed Industries, Leather Industries etc.)
Calendar
Winter semester: September to January
Spring Semester: February to June
Summer Semester: July to August
|
Course No. |
Course Title |
Credit Hours |
|
MAB-701 |
Marketing Management |
3(3-0) |
|
MAB-702 |
Consumer Behaviour |
3(3-0) |
|
MAB-703 |
International Trade in Agricultural Commodities |
3(3-0) |
|
MAB-704 |
Agri. Marketing and Trade Policies |
3(3-0) |
|
MAB-705 |
International Marketing |
3(3-0) |
|
MAB-706 |
Advertising, Sales Management and Promotion |
3(3-0) |
|
MAB-707 |
The WTO Agreements: Marketing Concerns |
3(3-0) |
|
MAB-708 |
Advanced Agricultural Marketing |
3(3-0) |
|
MAB-709 |
Advanced Agricultural Price Analysis |
3(3-0) |
|
MAB-710 |
Agribusiness Management |
3(3-0) |
|
MAB-711 |
Advanced Marketing Management |
3(3-0) |
|
MAB-712 |
Advanced International Trade |
3(3-0) |
|
MAB-713 |
Research Methods in Marketing and Agribusiness |
3(3-0) |
|
MAB-714 |
Small and Medium Enterprise Management |
3(3-0) |
|
MAB-715 |
International Agribusiness Marketing and Trade Policy |
3(3-0) |
|
MAB-716 |
Financial Management of Business Firms |
3(3-0) |
|
MAB-717 |
Banking Laws and Regulations for Agribusiness |
3(3-0) |
|
MAB-718 |
Accounting-I |
3(3-0) |
|
MAB-719 |
Special Problem |
1(1-0) |
|
MAB-720 |
Seminar |
1(1-0) |
|
MAB-721 |
Accounting-II |
3(3-0) |